The news: Radisson Hotel Group has announced plans to reach 500 hotels across India by 2030, with a strategic shift toward emerging urban hubs, regional towns, and religious tourism destinations. The expansion will be driven by hotel conversions, partnerships, and accelerated pipeline conversion over the next two years, according to group leadership.
Why it matters for MICE operators: As Radisson scales into tier-2 and tier-3 cities — Indore, Nashik, Varanasi, Jaipur — MICE operators gain access to affordable, branded accommodation for conferences and corporate events outside metro clusters. This is critical for regional events and destination conferences. The focus on religious tourism also opens opportunities for faith-based conferences, pilgrim group accommodations, and incentive trips. More rooms in these cities mean better rate negotiation and availability for your clients.
The takeaway: Map Radisson's upcoming tier-2 city properties into your venue database and position these emerging markets to corporate clients seeking cost-effective regional conference destinations.
Source: ET HospitalityWorld
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