The news: Czech Tourism (CzechTourism) is expanding its travel trade engagement across India with a specific focus on emerging markets Hyderabad and Surat. The strategy targets regional and luxury outbound travel segments, recognizing India's tier-2 and tier-3 cities as high-potential markets for incentive travel and corporate events.
Why it matters for MICE operators: This expansion signals growing international appetite for regional Indian clients—not just Delhi and Mumbai PCOs. Hyderabad and Surat-based operators now have direct access to a European destination actively marketing itself for incentive groups and corporate travel. Czech Republic offers cost-effective alternatives to Western Europe with strong venue infrastructure, making it attractive for Indian mid-market corporates and incentive budgets.
The takeaway: DMCs and PCOs in Hyderabad and Surat should engage with CzechTourism representatives to develop Czech-focused itineraries and bid on corporate incentive programs targeting European destinations.
Source: Travel Daily News International
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