The news: EIH Limited (The Oberoi Group) and The Bhartiya Group have announced a partnership to launch 20 uber-luxury lifestyle resorts. The collaboration combines Bhartiya's expertise in large-scale, sustainable master-planning with The Oberoi Group's heritage of service excellence, timely elegance, and operational rigor.
Why it matters for MICE operators: This partnership significantly expands premium venue options for Indian incentive travel operators and DMCs. Twenty new luxury properties—designed with design-led development and sustainability principles—will create differentiated destination experiences for high-value corporate incentives, executive retreats, and destination weddings. The properties will likely offer contemporary amenities, integrated wellness facilities, and bespoke event spaces that appeal to both domestic and international corporate groups seeking alternatives to established metros.
The takeaway: Begin tracking these properties' opening timelines and reach out to Oberoi and Bhartiya directly to secure early partnerships and preferred rates for your clients.
Source: ET HospitalityWorld
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