The news: Maharashtra Tourism has launched a Convention Bureau at the WOW Awards 2026, a move designed to formalize and accelerate the state's MICE development strategy. The bureau will act as a coordinating body for venues, hotels, and service providers across the state to bid for and support large conferences and incentive events.
Why it matters for MICE operators: Maharashtra, home to India's largest business hub in Mumbai, has immense untapped MICE potential beyond the capital city. A dedicated convention bureau signals the state's commitment to infrastructure development, bid support, and operator coordination. PCOs can now leverage official government backing when pitching Maharashtra venues to clients seeking Tier-1 business destinations with emerging secondary city options.
The takeaway: Register with Maharashtra's Convention Bureau immediately to access state-level bid support and co-marketing opportunities for your conference proposals.
Source: Whalesbook
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