The news: India's MICE sector is forecast to grow at 12-14% annually, according to analysis by Whalesbook. This projection reflects strong demand from domestic and international clients seeking venues and services across India's major business hubs. The forecast positions India as one of Asia's fastest-growing MICE destinations.
Why it matters for MICE operators: For DMC founders and PCOs, this growth trajectory validates investment in capacity, technology, and talent. Double-digit annual growth means more RFPs, higher event budgets, and expanded opportunities beyond tier-1 cities. Operators who invest now in infrastructure and skill development will capture disproportionate market share as demand accelerates.
The takeaway: Use this growth forecast to secure funding, hire strategically, and expand your service portfolio before competition intensifies.
Source: Whalesbook
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