The news: Omaxe has partnered with Lemon Tree Hotels to develop 10 hotels spanning 4,000 rooms across India, with an estimated investment of Rs 4,000 crore. The portfolio includes properties in Lucknow, Vrindavan, Amausi, Ghaziabad, Greater Noida, Amritsa, Kaushambi and Faridabad — strategically positioned at transit hubs, pilgrimage destinations and commercial locations.
Why it matters for MICE operators: This expansion directly increases venue capacity in Tier 2 and Tier 3 cities, creating fresh opportunities for corporate events, incentive travel, and conferences beyond the traditional metro markets. DMCs and PCOs can now pitch multi-city MICE circuits combining pilgrimage tourism with corporate programs. The transit hub locations mean easier logistics for participants traveling from multiple regions.
The takeaway: Start mapping these 10 new properties into your destination packages now — early partnerships with Lemon Tree can secure preferential rates for your clients.
Source: ET HospitalityWorld
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