The news: Sustainability consultancy From Now has partnered with FuturePlus to provide independent third-party auditing under new EU green claims requirements. The partnership responds to stricter European regulations that now require businesses making environmental claims about events to have verified, audited certifications. This follows formal EU requirements taking effect for event organizers and venues operating in or serving European markets.
Why it matters for MICE operators: Indian DMCs and PCOs increasingly work with European corporate clients and international event organizers who must now comply with these auditing standards. Clients holding events in Europe—or even hybrid events involving European attendees—will demand proof of sustainability claims. Operators without certified green practices may lose bids to competitors who can provide audited sustainability credentials.
The takeaway: Begin documenting your environmental practices now and explore third-party certification options to stay competitive for European and multinational client work.
Source: Conference News
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