The news: Regional Victoria has secured new government grants to attract more business events, aiming to distribute MICE activity beyond the capital. The initiative targets conference organisers, incentive travel planners, and exhibition operators seeking regional venues with lower costs and unique experiences.
Why it matters for MICE operators: Indian DMCs and PCOs planning events for Australian clients now have a clearer pathway to regional destinations. Government backing means improved infrastructure, better venue availability, and potentially lower venue costs compared to Melbourne CBD rates. This creates opportunities for mid-sized conferences and incentive trips that might otherwise default to capital cities.
The takeaway: Scout regional Victoria venues for 2026-27 events—government support signals improved facilities and competitive pricing for your Australian clients.
Source: Voyager's World
MiceStack is the AI-native operations platform for Indian MICE operators — pipeline, quotations, run sheets, and GST invoicing in one system.