The news: RefTech, a registration and badging platform, has partnered with Event Engine, a website provider, to offer integrated website and registration solutions. RefTech will now refer clients seeking website services directly to Event Engine, creating a seamless workflow where organisers manage both their event site and ticketing from one ecosystem.
Why it matters for MICE operators: Most Indian event managers juggle multiple software vendors—one for website hosting, another for registration, a third for badging. This partnership model shows the market moving toward integrated stacks that reduce training overhead, improve data flow, and lower total cost of ownership. If you're evaluating tech platforms for your company or clients, integrated solutions reduce errors and speed up event logistics, from registration through on-site badging.
The takeaway: Evaluate whether your current tech stack is fragmented; consider moving to integrated providers to reduce operational friction.
Source: Conference News
MiceStack is the AI-native operations platform for Indian MICE operators — pipeline, quotations, run sheets, and GST invoicing in one system.